Whole Foods NOT cancelling Ramadan marketing campaign

In the face of Islamophobia and some blogging that Whole Foods was cancelling their Ramadan campaign, which provides halal goods, their campaign is continuing. Good for them for not caving into Islamophobic bigots! But what about the renegade region that still gave in to anti-Muslim bigots???

Here is an e-mail sent to a representative of CAIR-WA from Whole Foods:

Whole Foods Market is NOT cancelling our current halal promotion, which is centered around the timeframe of Ramadan. We invite shoppers seeking out not just halal certified products, but products that also meet our high quality standards to try Saffron Road and other regional offerings in our stores.

We never sent a communication from our headquarters requesting stores take down signs at all. We have 12 different operating regions and one region reacted by sending out directions to promote Halal and not specifically Ramadan after some online negative comments.

We’re excited to be offering high quality halal products for our shoppers and we stand behind them and our promotion of them, just like we do with other seasonal and holiday products.



One thought on “Whole Foods NOT cancelling Ramadan marketing campaign

  1. Good to know! Thanks for posting this. I still sent WF HQ an email letting them know that while I was very glad they were still promoting Ramadan as they have other holidays, I was disappointed in the actions of the individuals managing operating decisions for the ‘one region’ that freaked out over a few racist online comments.

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